Longitudinal studies differ from one-off, or cross-sectional, studies. The main difference is that cross-sectional studies interview a fresh sample of people each time they are carried out, whereas longitudinal studies follow the same sample of people over time.
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Some cross-sectional studies take place regularly, each time including a large number of repeat questions. For example, the British Social Attitudes Survey is a repeat cross-sectional study that has been carried out nearly every year since 1983. It provides excellent data about how Britain’s attitudes and values have changed (or not changed) over time.
Repeating the same questions in each round allows researchers to look at how society as a whole has changed over time. But because the questions are asked of a new sample every time, these studies can only reveal change at an aggregate level – they can shed little light on who has changed, or how or why.
For example, the 2015 British Social Attitudes (PDF) survey found that 66 per cent of people thought that “it’s everybody’s duty to vote” in a general election, down from 76 per cent in 1987.
What do these findings tell us? The data clearly show us that, overall, fewer people now than in the late-1980s think that citizens have a duty to vote. We can look at the characteristics of those who do or don’t agree with this view, and how the profile of these groups had changed over time. We can also examine how the likelihood of thinking that voting is a duty has changed among different population groups (for example, different age groups or ethnicities).
These sorts of calculations would provide some very helpful insights. But there are many things that this kind of cross-sectional data cannot tell us, but which longitudinal data would help us to address. For example:
Sometimes data from longitudinal studies is analysed cross-sectionally. This means that the researcher is just focusing on the information collected at one round of the study, and not linking that information to data from earlier or later rounds.
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