The survey mode is the method(s) by which a survey is administered. Longitudinal study sweeps are carried out using one or more main modes: face-to-face, telephone, postal or online.
Face to face interviews are often seen as the ‘gold standard’ in survey research, and as a result continue to be used for many longitudinal studies. However, they are the most expensive form of data collection, because of the time and resources required.
Telephone interviews can be a good way of collecting information from participants. They are cheaper than face to face, as they do not require travel (for the participant or the interviewer). However, response rates tend to be lower for telephone interviews as it is easier to refuse to participate over the telephone than in person.
Some studies ask participants to complete and return paper questionnaires sent to them by post. The main advantage of this approach is its relative cheapness, as it does not require an interviewer at all. However, this also means the questionnaires have to be very simple in their layout and wording, so that participants do not get confused as to which questions they need to answer or misunderstand a question’s meaning. This prevents study teams from using more sophisticated question designs.
Postal questionnaires can also be difficult for some groups to complete, for example, people with visual impairments, poor reading skills or poor English. Typically, they will get lower response rates than modes that involve an interviewer.
Many studies are now collecting information from participants through online questionnaires. As with postal questionnaires, the major advantage of this method is its relative cheapness. Unlike postal questionnaires, online questionnaires can be highly complex in their structure without this causing problems for participants.
But online data collection suffers from many of the same problems as postal questionnaires – including lower response rates and difficulties for those who find it hard to read or understand English. There are important additional issues including whether participants have internet access.
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