Planning for all surveys involves considering the likely achieved sample size – that is, how many participants are likely to take part.
Cross-sectional study teams will identify the ideal achieved sample size, as well as the likely response rate – that is, the number of people who complete the survey divided by the number of people who were invited to take part (minus any who turn out to be ineligible). Study teams usually issue a sample that is larger than their ideal achieved sample size to take into account that response rates are never 100%.
With longitudinal studies, these calculations are more complex. The study teams need to think about the sample over a longer time period, collecting data a number of times.
An important consideration for longitudinal study teams is attrition – that is, participants dropping out of the study, either permanently or temporarily.
Some attrition is unavoidable (for example, participants might die or leave the country). Other attrition is avoidable but challenging to overcome (for example, keeping in touch with participants who move or persuading reluctant participants to take part).
The sample design for a longitudinal study will involve making judgements about the starting sample size needed to ensure that the study can withstand likely attrition levels over time.
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