Surveys commonly ‘pre-test’ new questions to make sure that they are clear to study participants. The most common way for longitudinal studies to do this is to carry out ‘pilot tests’. These involve administering all or some of the data collection instruments to a group of participants to identify any problems with particular instruments or questions.
Some longitudinal studies use existing study participants to test their questions. This has the advantage of meaning that questions are tested on precisely the group of interest, but risks over-burdening them and increasing the chance that they drop out of the main study. Some studies overcome this by recruiting a sample of people just for the purposes of pre-testing.
Understanding Society has taken a different approach to pre-testing, using what it calls an ‘Innovation Panel’. This is a separate panel of 1,500 households used to test new and innovative ways of collecting data.
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