Doing research is not the end of the story for any researcher. For your research to have meaning and influence a change in thinking, behaviour or policy, it needs to be communicated effectively and disseminated beyond the immediate environment of fellow specialists in your field.
Successful research communication can lead to greater impact, providing benefits and making a contribution to wider society. Social and biomedical science researchers can demonstrate impact in a number of ways, influencing academic, social and economic development through engagement with other researchers and academics, policy and decision makers, stakeholders and members of the general public.
This module will introduce the importance of communicating your research, different ways to communicate your research, and how best to communicate your research to different audiences.
Suggested citation: Kaye, N., Davies, R., Blows, J. & Quadir, R. (2020). Research communication. CLOSER Learning Hub, London, UK: CLOSER
Communicating the findings of your research is a key part of an academic endeavour. This can involve publishing your work for the benefit of the academic community, sharing findings with interested parties or policy and decision makers, or disseminating them to the general public.
There are many different ways to communicate your research and how this is best done will depend on what you are trying to say and who you are saying it to.
In particular, it is important to recognise that different audiences use, require and respond to different approaches. Whilst academics will expect to read about your research in a clear and standardised format in high-quality, peer-reviewed journals, presenting your findings to non-specialist audiences will require different communication techniques.
Non-specialist audiences can include policy and decision makers, stakeholders and practitioners from a wider variety of professional backgrounds; it can also refer to members of the public or specific interest groups.
Academic dissemination can take the form of journal articles, books, conference presentations, academic lectures, workshops and seminars and is a key part of sharing your work with others familiar with the field. It allows you to develop ideas, create or contribute to a debate within the field and, ultimately, to advance knowledge within your academic discipline.
Whilst both academic and non-academic audiences comprise a wide spectrum of researchers, stakeholders, policy and decision makers, practitioners and other people with various interest, there are a number of common points to consider when communicating your research.
In order to communicate your research effectively, it is important to bear in mind some key questions:
The following example outlines a case study which shows how research can be done effectively, highlighting CLOSER’s research investigating the obesity epidemic. The case study summarises the research, how it was communicated and its outcomes giving you an idea of how communicating your research can work in the real world.
How much have you learned about research communication? When you have completed all the sections in this module, take the quiz to test how much you know.
CLOSER’s Training Hub provides more detail on mobilising your research, in our Dissemination and impact section, which covers using social media to disseminate research, bringing research to life with infographics and engaging with policymakers.
The Learning Hub is a resource for students and educators
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