Metadata is collected at every stage of the research life cycle, from pre data collection to analysis and publication.
If we look at the creation of data from a survey instrument or questionnaire we can split this into different metadata elements starting with the questions and resulting in the variables. The figure below shows how the questions are used to collect responses, which results in data that is made up of variables containing values of numbers.
What is the difference between a variable, a question and a measurement?
Whilst variables refer to any data item that describes an attribute or characteristic of an object, questions and measurements refer to two different means of capturing these data items: a question provides text and a prescribed way to respond to the text; a measurement specifies what characteristic or element of a thing is to be measured, how and in what units this should be taken.
A question is formed of more than just the question text, but can be broken down into different elements; the question name or label, the question text, how the participant responds, and any instructions on how to answer the question.
In addition to questions, questionnaires contain other elements to help the participant navigate through the questionnaire including accompanying text or statements and routing (i.e. when to answer or skip a question). Each of these elements is a piece of metadata which helps us to understand how the data were collected.
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